ANDREA SIMEONE
PRODUCT DESIGNER
PRODUCT DESIGNER
ANDREA SIMEONE
PRODUCT DESIGNER
PRODUCT DESIGNER

About

I am a designer with several years of experience crafting visuals, media, and both digital and physical experiences for consultancies, tech startups, and private clients.

With a strong foundation in visual and product design, I combine precision and creativity to build experiences that are simple, efficient, and full of character and meaning.

Beyond being an aesthetic chaser, interaction seeker, and tech product enthusiast, I often step into design systems and product leadership roles acting as a guardian of product design languages and feature delivery, ensuring consistency, scalability, and excellence across every touchpoint.

Other big passions of mine include: Mixed reality (XR) development, AI, spatial interfaces, AR/VR prototyping.

Experience

Experience

09.2018

/

08.2020

VISUAL PRODUCT DESIGNER

FREELANCE

• Cross-industry freelance design across e-commerce, branding, and public sector work.

09.2018

08.2020

VISUAL PRODUCT DESIGNER

FREELANCE

• Cross-industry freelance design across e-commerce, branding, and public sector work.

10.2020

/

01.2023

PRODUCT MEDIA DESIGNER

BENDING SPOONS

• Led App Store creative campaign for Fonts, driving it to #1 App Store position. • Led social media creative for Splice’s Affiliate Program, delivering a +20% increase in conversion. • Produced UX research, visual, and motion assets across award-winning products (Splice, Remini, Fonts, 30 Day Fitness), including global ad campaigns and localization.

10.2020

01.2023

PRODUCT MEDIA DESIGNER

BENDING SPOONS

• Led App Store creative campaign for Fonts, driving it to #1 App Store position. • Led social media creative for Splice’s Affiliate Program, delivering a +20% increase in conversion. • Produced UX research, visual, and motion assets across award-winning products (Splice, Remini, Fonts, 30 Day Fitness), including global ad campaigns and localization.

10.2023

/

Present

EXPERIENCE DESIGNER

FROG INNOVATION TEAM

• Owner and lead of multiple design systems and product design tracks, scaling systems across touchpoints and languages (English, Arabic) serving 30M+ user base. Documented in Zeroheight; drove collaboration with international dev teams to build the coded component library. • Directed visual, motion, and brand identity work for international clients and internal initiatives, spanning government, telco, pharma, insurance, and oil & gas sectors. • Sole on-site designer for client engagements in Saudi Arabia, owning client relations and design delivery independently in a highstakes, remote-from-team setting.

10.2023

Present

EXPERIENCE DESIGNER

FROG INNOVATION TEAM

• Owner and lead of multiple design systems and product design tracks, scaling systems across touchpoints and languages (English, Arabic) serving 30M+ user base. Documented in Zeroheight; drove collaboration with international dev teams to build the coded component library. • Directed visual, motion, and brand identity work for international clients and internal initiatives, spanning government, telco, pharma, insurance, and oil & gas sectors. • Sole on-site designer for client engagements in Saudi Arabia, owning client relations and design delivery independently in a highstakes, remote-from-team setting.

projects

UX, UI, Design System

2024-25

[CONFIDENTIAL] redesigning a national telco experience

Telecommunications

UX, UI, research

2024

[CONFIDENTIAL] infusing intelligence in oil extraction

oil&gas

visual,motion,ux

visual,motion, ux

2020-23

unleashing products potential

bending spoons

ux research

2021

improving city waste services

public sector

xr, ar prototyping

2023

[SOON] ubiquitous humans + arself

entertainment

physical/DIG prototyping

2021

golem garden

entertainment

founder, art director

2020

superforsfato kollektiv

design collective

my philosophy

I design with precision and purpose, always aiming for impact. Great design is disruptive, it reshapes human experiences and drives business metrics forward.

What i believe in:

  • The secret to making people fall in love with a product lies in creating meaningful moments of delight.

  • Play is How We Become Human. Play is not frivolous. It's how we explore possibilities, learn resilience, discover who we are, and connect with others.

  • Friction is Generative. Frictionless design is seductive but hollow. Real, good friction teaches you something. It makes you notice. It lets you grow. it creates opportunities.

  • Real design serves Resonance: revealing connection, strengthening bonds, creating conditions for genuine gathering, fostering belonging.

  • We seek the “new” to feel progress. the most powerful expression comes through a disruption of meaning: reframing a product around a new narrative, a new need, and a new reason for people to care.