unleashing products potential
Overview
• Led App Store creative campaign for Fonts, driving it to #1 App Store position.
• Led social media creative for Splice’s Affiliate Program, delivering a +20% increase in conversion.
• Produced UX research, visual, and motion assets across award-winning products (Splice, Remini, Fonts, 30 Day Fitness), including global ad campaigns and localization.
pushing visuals to market
I learned project management for localization, using internal and external plugins and software such as After Effects and Figma. I created animated advertising campaigns for the company's main products using After Effects. I designed and curated static presentations and advertising campaigns using Figma. Managing a localization project involves handling assets, communicating with translators, and adapting campaigns (originally created in English) into various languages worldwide. The goal is to reach a broader market, as English is not universally understood.
The complexity of localization lies in working with dozens of languages and design projects with diverse characteristics. Adapting an advertisement from one language to another while maintaining visual consistency and readability often requires modifying animated and graphic assets to achieve the same quality as the original.
static & motion
I created animated campaigns following project briefs for various applications. The internal organization of the Media Design team allows workload distribution among designers with different skills and inclinations. The campaign creation process starts with brainstorming ideas inspired by market trends. Once a list of proposals is drafted, they are developed by designers and then launched in the market. When a brief is assigned to a designer, a detailed brief and a list of requirements are provided to ensure the idea is executed effectively.
achieving number 1
I owned the concept ideation and design of marketplace and appstore campaigns. In above example, a snapshot of a campaign published for the product "Fonts" which, thanks to the effort, reached first place on appstore in its category for several days.
The campaign aim was to showcase the new ui update, "Fonts 2.0" which brought several ui enhancements to the app. Exploiting new ui components shape, I repurposed them to create and animate a flower garden, ideating a pay-off such as "with spring comes… a new look".
