unleashing products potential
Overview
Bending Spoons is one of the leading global companies in mobile app development, with over 1 billion downloads and 300+ million active monthly users. Headquartered in Milan, it is recognized among the "Best Workplaces of Italy."
The company's portfolio includes apps such as Immuni (developed for the Italian government during the pandemic), Splice, Remini, Issuu, Evernote, Komoot and others.
During my experience of over two years, I had the opportunity to work on various projects and tasks, collaborating with different internal teams, including Product and Media Design, Product Growth, Analysis & Exploration, and People Operations.
pushing visuals to market
I learned project management for localization, using internal and external plugins and software such as After Effects and Figma. I created animated advertising campaigns for the company's main products using After Effects. I designed and curated static presentations and advertising campaigns using Figma. Managing a localization project involves handling assets, communicating with translators, and adapting campaigns (originally created in English) into various languages worldwide. The goal is to reach a broader market, as English is not universally understood.
The complexity of localization lies in working with dozens of languages and design projects with diverse characteristics. Adapting an advertisement from one language to another while maintaining visual consistency and readability often requires modifying animated and graphic assets to achieve the same quality as the original.
user conversion
+20%
static & motion
I created animated campaigns following project briefs for various applications. The internal organization of the Media Design team allows workload distribution among designers with different skills and inclinations. The campaign creation process starts with brainstorming ideas inspired by market trends. Once a list of proposals is drafted, they are developed by designers and then launched in the market. When a brief is assigned to a designer, a detailed brief and a list of requirements are provided to ensure the idea is executed effectively.
achieving number 1
I owned the concept ideation and design of marketplace and appstore campaigns. In above example, a snapshot of a campaign published for the product "Fonts" which, thanks to the effort, reached first place on appstore in its category for several weeks.
the campaign aim was to showcase the new ui update, "Fonts 2.0" which brought several ui enhancements to the app. Exploiting new ui components shape, I repurposed them to create and animate a flower garden, ideating a pay-off such as "with spring comes… a new look".
