About
.
I am an inventive designer with 5+ years of experience crafting visuals, media, and both digital and physical experiences for consultancies, tech startups, and private clients.
With a strong foundation in visual and product design, I combine precision and creativity to build experiences that are simple, efficient, and full of character and meaning.
Beyond being an aesthetic chaser, interaction seeker, and tech product enthusiast, I often step into a visual driver, design system leadership roles—acting as a rigorous guardian of product design languages — a gargoyle — ensuring consistency, scalability, and excellence across every touchpoint.
other big obsessions of mine include: Mixed reality (XR) development, spatial interfaces, AR/VR prototyping.
works
.
UX, UI, Design System
2024-25
reshaping saudi main telco
Telecommunications
UX, UI, research
2024
infusing intelligence in oil extraction
oil&gas
ux research
2021
improving city waste services
public sector
2020-23
unleashing products potential
bending spoons
xr, ar prototyping
2023
[SOON] ubiquitous humans + arself
entertainment
physical/DIG prototyping
2021
golem garden
entertainment
founder, art director
2020
superforsfato kollektiv
design collective
my philosophy
.
I design with precision and purpose, always aiming for impact. For me, great design is disruptive—it reshapes human experiences and drives business metrics forward.
The secret to making people fall in love with a product lies in creating meaningful moments of delight. In today’s overcrowded market, where countless solutions struggle to stand out and user attention spans keep shrinking, the real power of design comes from storytelling, branding, and elevating core features until they feel magical.
Humans naturally strive for innovation—we seek the “new” to feel progress. That novelty can take the form of a visual refresh, but its most powerful expression comes through a disruption of meaning: reframing a product around a new narrative, a new need, and a new reason for people to care.